While technically not advertising, the blurbs on the covers of magazine and online side bars are subtly misleading. Because of my training in college and objectivity I can see through them.
Example: Secret Chinese Medicine Tips for Winter Months
What's wrong: The word "secret" is an instant red flag. Secrets are usually not available to the public except when classified information becomes declassified or with whistle blowers. If some piece of information isn't commonly known because of new discovery, lack of dissemination or it's an uncommon topic, this doesn't make it a secret.
Truth: Secrets conceal information a party does not want revealed.
Example: The dark side of "healthy" wheat
What's wrong: Taking a neutral or generally considered positive subject and focusing on a minor aspect creates the microscope effect; making something seem bigger than it is.
Truth: There isn't always room for in-depth articles. Get the big picture.
Example: The truth about natural foods
What's wrong: Suggesting you don't have the full truth in the first place. This is similar to "secrets."
Truth: Sometimes information is left out intentionally. It's not always for sinister reasons though. Find evidence or at least another credible source to back up the information being presented as "truth."
Conclusion: All of these advertising techniques are based on fear. The statements create a division by creating questions in the mind that suggest those who have this information are privileged:
What might I not know that could hurt me?
What happens if I'm not as good as the next person?
Will avoiding mistakes keep me from feeling pain?
Fear creates a defensive response in people because we're wired to protect ourselves. When we make decisions from a place of fear it may not be a disaster but it can lead to incorrect perceptions that reinforce negative concepts we carry. Remember to take things with a grain of salt and do your homework.
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